Der ganz normale luxus, Neu Workshop, Münich

Back in June 2022 we asked artist Sanna Helena Berger to take part of The Neu Workshop at Zirka, Munich. She decided to make a book which shares an entirely unedited and unrevised collection of matter that surrounded her at the time. Allowing for complete transparency of her surrounding and circumstance. From scanned books with notes in the margin, receipts from Italian gelato stands as bookmarks,Berger’s own work on the topic of transparency of personal and domestic circumstance and reflections on the decorum of art experiences figure throughout. The book has a as a cover, not a hard case but a bag. The ultimate weight of intellectual gravitas – the book, encased in the ultimate commodity and sign of luxury, the bag. Titled ‘Der ganz normale luxus’, these topics intertwine in a humorous but sincere setting shown as installation together with a video which acts as an advertisement. Mixing perfume titles with baroque sentiments of commerce and commodities, the viewer is encouraged to ‘Remain Basic’ as a mock-up perfume campaign. “

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